Hugo Boss Orange

Hugo Boss Orange

Hugo Boss has been at the fore front of high end male and female fashion since it was founded in 1924 by its namesake Hugo Boss. Over the years Hugo Boss has branched out into a number of sub sections; Hugo Boss Black, Hugo Boss Green, Hugo Boss Orange, Hugo, Hugo Bodywear and Hugo Fragrances. Throughout the years, the brand has been prominent in clothing as well as accessories and fragrances.

Hugo Boss Orange clothing was formed in 1987 as an alternative to Boss Black. Whereas Boss Black focused primarily on sophistication and formality, Boss Orange was launched as a sporty, casual brand for the everyday lifestyle. The brand stands for a light hearted, easy going attitude, prominent in the casual wear line.

The Hugo Boss Orange label is aimed at the urban lifestyle of the population with a mixture of bohemian influences. The aim of the brand is to represent the modern day general atmosphere, including prominent cultural, social, political and ethical trends of the time. The brand is aimed at both males and females, maintaining the high end fashion associated with Hugo Boss whilst mixing the casual wear associated with the Boss Orange brand. As well as clothing, the brand also includes shoes, accessories, eye wear, fragrances as well as licensed watches.

Hugo Boss Orange UK provides the sophistication associated with the brand, entwined with the causal needed for everyday living. The prominent brand contains a wide variety of items, from clothing to accessories, as well as a wide range of styles suitable for every occasion.